Social Media as marketing, social and entertainment tool Research Paper

loving Media as marketing, social and entertainment tool - interrogation Paper ExampleA classic example is the use of Social Media by current unify Sates President to reach millions of young voters (Kanter 28).A more recent even though grotesque example of Social Media power has been its use by Islamic radicals in the Middle East to post the beheading of mess on social media. The act is ugly but the effect is instant and compelling. Non Profit organizations and their communities exist in the same environment that profit making ones and politics do. The dilemma is should non profit organizations whose have-to doe with is not necessarily profit go the same way. Beth Kanter in her book The Networked Non Profit answers this question. Overcoming FearsThe skepticism and uphold of Help Worldwide Board and Staff members is quite understandable. However we will soon find bug out that the advantages of joining Social Media far outweigh the disadvantages. Social Media help to build socia l capital cheaply (Kanter 34) and keeping in touch with the Social Culture is vital. An example is given of the American Red bollix up which lost touch with the public during Hurricane Katrina because it failed to hear criticism about its failure to respond quick since it did not have the capacity to listen (Kanter 41).The organization reacted by creating a Social Media policy that was unmannerly and candid thereby embracing a new Social Culture. This signified a Culture work shift (Kanter 56) that is required of all non profit organizations since Social media enables organizations to listen to millions in an easy way (Kanter 61).The saying goes that if we wearyt change, change will change us.We cannot talk about change without mentioning generational change.